Colgate the precision toothbrush essay

The company was profitable and shows annual volume growth. There are advantages and disadvantages of each market strategy alternative.

In order combat this threat, CP could plan to launch the Precision brush paired with similar promotional offers and introduce fresh promotional offers such as coupling the toothbrush with Colgate brand toothpaste. This contains the products name, the merchandise features and style, the packaging, and the quality of the product.

Using this approach, Colgate-Palmolive should be able to reach a signi.

To include some flare, as well as for convenience, the toothbrushes could also be made with a dazzling streak of color within the silver history for easy differentiation when multiple household members use Accuracy toothbrushes.

The drawbacks of these identifications include decrease in sales for mass merchandisers and less retail sales. Business environments are often complex and require holistic solutions. By assessing the index information for the Aqua-Fresh Flex, another super-premium product, we can speculate which demographics would be well suited for Colgate Perfection: Finally, an acceptable profit-and-loss pro formal must be created enabling Precision to reach Its full potential.

Their plan for emphasized new product launches and entry into new geographic markets, improved efficiencies in manufacturing and distribution and focus on core consumer products toothbrush is one of them. Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand.

You can use the following strategy to organize the findings and suggestions. Therefore, the advertising campaigns and promotion activities increased considerably. Some toothbrushes have an indicator who tells you when to change the toothbrush; handles were thickened for a more comfortable grip and lengthened to extend the reach of the bristles.

And for this reason, the toothbrush companies have made numerous functional and aesthetic changes to the heads and bodies their products. This immediately gets rid of both penetration prices theories, as offering Perfection at a value based mostly cost level would basically bankrupt the product line.

By weighing the advantages and disadvantages a decision will be made determining these factors. Instead, Colgate-Palmolive should target their work on intensive syndication, preserving and increasing the strength they have got in their current shelf positioning, screen models and supplier relationships.

Wikipedia Counterfeit Products Incounterfeit Colgate toothpaste imported from China was found to be contaminated with a poisonous chemical, diethylene glycol, which caused several people to become ill in the US.

Consistent, fluent branding is paramount to the success of any new product - Accuracy is no exemption. This is the only major threat to CAP; however, it should not be taken lightly. Irrespective of which name was chosen, however, the individual product's branding would also have the ability to take advantage of the brand identification of Colgate-Palmolive - children name that most the population associates with good dental care.

Additional Innovation Colgate-Palmolive, like every company, has an opportunity to continually innovate through Research and Development efforts and additional consumer research.

The advertisement clearly identifies the main value of using Colgate Accuracy. Colgate-Palmolive has already established much success at this point with trade campaigns and we feel they have to capitalize on their existing trade relationships to get the merchandise effectively put on shelves and included prominently.

Exhibit C also obviously states the benefits, yet will so using a humorous note and image. Buying a toothbrush is a fairly easy process and hardly ever a high involvement purchase for consumers.

HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Less centralization of the Colgate Plus. The Accuracy toothbrush will get started as a "question tag.

How to cite this page Choose cite format: Weaknesses Although industry players are manufacturing products to improve oral health, it has been dif.

Most people definitely associate toothbrushes and basic oral hygiene with a dentist. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations.

Weaknesses Although industry players are manufacturing products to improve oral health, it has been difficult to educated consumersof the importance of preventing gum disease which is a common motivator to improve dental care habits. However, as reviewed above, Colgate-Palmolive still must maintain industry standard degrees of consumer promotion expenditures as they are an effective method of introducing a new product.

Also Colgate dominated the food stores Research indicates that there surely is a change in oral care concerns among seniors. Inevitably, the name "Precision" surfaced from others as it brought to mind connotations of your oral health care product that cleans one's teeth completely and regularly.

Colgate-Palmolive Company: The Precision Toothbrush I. Problem Definition Colgate-Palmolive (Colgate) needs to determine how Precision should be positioned in the tooth brush market. Colgate must decide what segment of the market to target and how Precision.

COLGATE: The Precision Toothbrush Essay Words | 7 Pages PROBLEM STATEMENT Colgate Palmolive's senior management decided to launch a new toothbrush priced in. planning to develop and launch a range of 15 perfumes over the next few years, targeting the UK market, where according to DP, the level of knowledge about pe.

Colgate Palmolive Toothbrush Case Study Words | 6 Pages. strategies (as a niche or a mainstream product) for Colgate Palmolive 's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs.

Colgate Palmolive Toothbrush Case Study Words | 6 Pages. strategies (as a niche or a mainstream product) for Colgate Palmolive 's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs.

In order to meet consumer demand CP could introduce the toothbrush as a niche, super-premium or amainstream, professional product. It could also introduce the product using standard naming conventions or introduce anew labeling system by calling it the “Precision by Colgate.

Colgate the precision toothbrush essay